Creating a Landing Page that Converts Highly
Producing a landing page that gets results is just as about as important as driving targeted traffic to your offer. Every single word on your landing page should take your visitor towards your desired call to action. The intent of this article is to show you how to develop an effective landing page that does not have to compromise on quality.
Make it Screen Ready: Before you even start writing your landing page, you have to figure out where your copy will go, how will it be structured and which areas you’ll be focusing the most. Do not forget that your landing page will be viewed by computer and not on a sheet of paper. So spend time and make a rough draft of your landing page on a sheet of paper. This is so that you will have a sensible idea about what you want to do before you begin designing you landing page. Frame out where all the design elements will go, where the text will appear and how will the buttons be placed. You have to be comfortable on how much of your content will be viewed above the fold of the screen. This will be the first thing your visitors can view when they arrive on your landing page without having to scroll down the screen. Preparing for this in advance provides more clarity for you and makes things simpler for you to construct your landing page when you start writing.
Focus on the Beginning and Endings: People that go through landing pages like to skip the middle part and read the beginning and then jump straight to the end. Knowing this, you should make it a point to include the most critical arguments in these areas. If the best material is placed in the middle area of your landing page, what will happen next? Will not get read by anyone. You should go out of your way to produce a landing page with a very interest beginning so that your visitors will want to read the entire copy. Make sure that your ending is persuasive as well so that your readers will not exit the page without taking action.
Mix in Your USP: Every landing page should focus on weaving the USP right into copy. In other words, the unique selling point of your ad should come through on each landing page. This is so that you visitors can determine what makes your particular so unique. If your landing page sounds like any other page in your niche, and looks ‘general’ then your prospect won’t have anything to take from it. This will simply not get them excited. As time goes by, your conversion rate will eventually deflate. Your landing pages has to have advertisement with a USP. Figure out what it is and create ad copy based upon it. Getting the most out of your landing page requires you to be patient and consistent. This is so that you will get better results time and time again.
Filed under: Landing Page
Like this post? Subscribe to my RSS feed and get loads more!