How To Approach Viral Marketing For The Best Results
Viral marketing is a fascinating aspect of marketing that only the brave venture into, it seems. You really have to know your market and what you are doing to launch a successful viral marketing campaign.
Do not forget that people love having fun, and that is something you can use to your advantage in a viral way. Some of the most viral videos on YouTube were something related to having fun, or funny. Nobody wants to be bored, even if you’re talking about the most serious thing. It is not hard to take a serious or dry subject and do something funny with it. The more you focus on the engagement of your target audience, the easier it will be for them to take part in your viral marketing campaign. If you can move someone to tell one person, then they will not stop with just one person. Also remember that you do not have to use humor to put your finger on an emotion.
It is not at all unusual to see figure-heads in each niche market whom everyone recognizes for one reason or another. They could possibly do something to give your campaign some marketing power, but then you have to reward them in some way, also. But the thing about these influential people is they really do have that kind of clout to spread an idea. But that doesn’t necessarily mean that the smaller part of the market is going to be less responsive. What exactly triggers things is something never known, and that only adds to the mysterious nature of viral campaigns.
Don’t just depend on viral marketing to give you all the exposure you want. The combination of viral marketing and standard non-viral marketing will be more powerful and effective.
You can find lots of ways to use standard blogging, for example, and then involve that in some way with a viral campaign. The more you focus on this one factor, the better will be your overall results.
Yes, you can engage in viral marketing, but it is hard to know what will work and what will not. No one can predict what will become viral, and that is why it is so hard for people to do it on purpose.
Filed under: Viral Marketing
Like this post? Subscribe to my RSS feed and get loads more!